Let talented Master Communication Science students help you with a digital strategy to change behavior of your users, employees, or customers. They deliver an evidence-based report and presentation with clear recommendations for the (re)design of a digital prototype (e.g.,, website, app).
In this challenge, Master Communication Science teams (4-5 students) design a behavior-change strategy using persuasive and user-centered design. They deliver an evidence-based report and presentation with clear recommendations for the (re)design of a digital prototype (e.g., website, app, other technology). The teams translate theory and evidence into a practical prototype and clear recommendations, and are coached by UvA lecturers.
✅ Key features of the challenge
Program: Master Communication Science
Course: Persuasive Design in a Digital Era
Students per team: 4-5 students (multiple teams possible depending on intake)
No. of hours spent per team: 200 hours per team
Duration: 7 weeks
Supervision: Teams are supervised by senior lecturers
Deliverables: A prototype, a report, and a presentation with hands-on recommendations.
Company time investment: 8–12 hours total (kick-off, 1-2 Q&A sessions, final presentations)
Costs: Free of charge
📑 Challenge Examples
Student teams can work on challenges like, but not limited to:
Increase onboarding conversion and early retention in a health app using tailored messaging and persuasive cues.
Design and test a habit-building flow (e.g., medication adherence, physiotherapy exercises) with new technologies.
Reduce drop-off in a digital program by reworking feedback, reminders, and goal-setting using persuasive design principles.
🏢 Company requirement
Any company/NGO/non-profit/governmental organization, etc.
In business for at least 6 months, with ≥2 team members involved
Provide a clear briefing, and regular feedback
💰 Costs
Free of charge
📨 How to apply
You can submit the challenge directly through the Master Challenge website. Provide a concise title and a short description of your challenge. You can use this template: https://link.masterchallenge.me/challenge-template or try the challenge generator: https://masterchallenge.me/challenge-generator
🗓 Planning
December 16, 2025: Deadline for submitting your challenge
December 23, 2025: Receive message if your challenge is approved by the Course Coordinator
February 4, 9 or 11, 2026: Course start & kick-off meeting with student teams
February (week 4), 2026: Q&A session with your teams
March 23, 2026: Final presentations