The minor offers a broad range of topics, with the focus on the field of Marketing Communications. Next to this the students work in small project groups on a real-life case, where they develop a marketing communications plan and provide creative products for their client.
During the minor Marketing Communications students will learn about conducting an individual production, develop Academic (research) skills, design a marketing communications plan/-campaign, develop creative marketing communications products, personal development.
Key features of the challenge
Students per team: 4-6
Course: NHL Stenden University of Applied Sciences, Entrepreneurship & Retail Management
Programme: Minor Marketing Communications, https://www.nhlstenden.com/en/minors/marketing-communications-service-learning
Level: Bachelor, 3rd and 4th year students
Project groups: Multi-disciplinary, international (at least 1 Dutch speaking student)
No. of hours spent per team: 420 hours
Deliverables: A feasible, practical, and tested solution to the Marketing Communications challenge
Company time investment: Your time involvement is 1-2 hours per week (e.g., kick-off meeting, (bi-)weekly reviews, and a final delivery)
Challenge Examples
Below you can find some examples that students have worked on:
Design a marketing communications plan
Create a marketing communications campaign