Master’s students will tackle your real and relevant innovation problems. They can spot emerging technologies, apply design thinking, and craft go-to-market strategies. Using the course’s models and methods, they turn insights into clear, actionable reports for your company.
In this challenge, master students work on an innovation management challenge. The solutions will be practically relevant and supported by collected data and relevant (academic) literature. They will receive training and guidance by lecturers from University of Amsterdam.
✅ Key features of the challenge
Program: Master Business Administration
Course: Innovation Management
Students per team: 4-5 students.
No of teams per challenge: 3-6 teams per challenge
No. of hours spent per team: 150 hours (this is the total amount of hours spent by all team members)
Duration: November - December
Supervision: Student teams are supervised and guided by senior lecturers.
Deliverables: Presentation and report (in the form of slides) with recommendations.
Company time investment: 6-10 hours in total (e.g. kick-off meeting, Q&A session(s), final presentation, etc.)
Costs: Free of charge
📑 Challenge Examples
The student teams can work on challenges like, but not limited to, the following:
Emerging Technology Assessment: “Explore how a nascent technology could unlock new strategic growth avenues for our core business.”
Experience Redesign Brief: “Re-envision a key touchpoint to simultaneously elevate user satisfaction and reduce resource consumption.”
AI Enablement Challenge: “Determine where intelligent tools could most effectively augment our knowledge-intensive workflows without eroding human creativity.”
IP Positioning Question: “Recommend the optimal protection and commercialization pathway for a novel process or invention in our portfolio.”
Ecosystem & Standards Play: “Formulate a market approach that lets us influence, rather than merely adapt to, emerging industry standards in our domain.”
🏢 Company requirement
At least 5 employees.
💰 Costs
Free of charge
📨 How to apply
You can submit the challenge directly through the website. Provide a title that summarises the challenge. Subsequently, briefly elaborate on your challenge. See link for a template you could use: https://link.masterchallenge.me/challenge-template or use the challenge generator: https://masterchallenge.me/challenge-generator
🗓 Planning
October 1: Deadline for submitting your challenge
October 1 (or sooner): Receiving message if your challenge is approved by the Course Coordinator
October 27: Introduction session
November 24: Mid term Q&A session
December 18 or 19: Final presentations in time slots of 30 minutes (after you are matched to a team, we will schedule the time slots).
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