Creative Agency is the learning company of the International Creative Business program. In this module, 2nd year students will work on complex, strategic B2C issues submitted by real clients for a duration of 20 weeks. Often submitted issues are Marketing oriented.
Students will work on complex, strategic B2C issues submitted by real clients for a duration of 20 weeks. Often submitted issues are Marketing oriented.
In the first nine weeks, project teams make use of the Design Thinking model which the target group is thoroughly being researched through field- and desk research. That’s why open access to the target group is crucial. Based on their research results, students come up with several concepts which they pitch to the client. After that students will, in consultation with the client, produce (parts of) the concept.
At the end of the module the client will receive a strategic answer to the issue/assignment, which means a detailed concept of which one or more parts are actually produced.
✅ Key features van de challenge
Course: International Creative Business students (HBO) - ENG
Students per team: 4-5
Study year: 2nd
Time investment students: Fulltime (as well time for theory lessons)
Duration: 20 weeks
Support: Students will be supported by experts/lecturers
Deliverables: Depending on project
Matchingfee: Free of charge
Additional costs: 250 euro for production phase (always in consultation with founder)
Time investment entrepreneur: +/- 0,5 hour per week
Location: The Hague
Languages: English (founder or other person in the organization responsible for this project and the target group must be fluent in English)
🏢 Criteria
1. Only for B2C assignments!
2. The target group needs to be clearly specified. For example segmented by geographic, age or lifestyle.
4. The target group needs to speak fluent English
5. The client must be available during the mandatory contact moments
6. The target group is a national segment target group or in the region of The Hague. For example: girls between 20-25 on Instagram. (A butcher located in Amsterdam for example, has a target group that is located in Amsterdam. (this is not aloud, because students need to interview the target group in the region of DH).
📑 Proces
As a client, it is mandatory to have a minimum of six contact moments with the students; (3 physically, see below the planning)
1. Client fair where a match is made between a client and a team.
2. Briefing (often online/by phone
3. Debriefing (online/by phone/visit to client).
4. Pitch of the concepts. Client choose 1 concept.
5. GO/NO (budget check by client/telephone consultation)
6. Delivery of the final concept
📑 Challenge examples
How can we engage more with our supporters/fans and build a better relationship?
How can we transform (an analogue product) into a (digital interactive version) for (target group)?
How can we create more awareness among (target group) and activate them to participate in (activity)?
How can we reach (target group) to make us a (desired brand image) and achieve 15% sales increase in (target marked) via (channel)?
How can (company) activate (target group) to book/buy (product/service) after (event)?
Examples:
(these results/concepts will not be defined by the entrepreneur, but by students)
· a visualized and working prototype of an app/website/platform
· (online) marketing campaign
· organization of a pop-up event
· a series of short videos for Instagram and Youtube
· a newsletter campaign
· visualized online game or challenge, etc
🗓 Planning (indication of timings)
1st week February 2026 : Client fair - physically in The Hague - matchmaking with student team
2nd week February 2026 : Briefing - online or offline
3rd week February 2026: Debriefing - online or offline
April 2026: Pitch concepts – physically in The Hague
April 2025: Go/No Go production plan - online or offline
June 2026 : Final presentation – physically in The Hague
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