Let talented bachelor students help you create amazing content that has the potential to spread organically. Feel free to hire them as interns afterwards.
During this 8-week challenge International Bachelor Communication and Media students will come up with compelling digital content campaign that has the potential to spread organically and will prototype the campaign content for your organization.
You will get 4-6 teams that will act as the creative teams within a digital agency. The course focuses on audience engagement, storytelling, and media planning (focusing on unpaid media and organic reach). To ensure the designed content resonates with your audiences and inspires active involvement, the students will engage with (small scale, qualitative) audience research, consumer insight development and design thinking-based process of campaign ideas development.
👉 Next to getting a content strategy and the content from the teams, this is an excellent opportunity to spot talent, and hire the students as interns. They will do an internship later on in the program (starting April 2027).
Sounds good? Read on 👇
✅ Key points of the challenge
Number of teams per challenge: 4-6 teams of 4-5 students
Course: Digital Content
Program: International Bachelor in Communication and media
Duration: November - February
No. of hours spent per team: 180 hours
Supervision: Supervised by lecturers from Erasmus University
Deliverables: Presentation (in the form of a video) and the actual content prototypes
Company time investment: Your time involvement is 8-12 hours in total (e.g. kick-off session, answering questions, reviewing the videos and selecting a top 3 and providing some feedback)
Costs: €950,- (ex tax) when matched to one or more teams.
📑 The scope
Throughout the course, students will engage in a range of activities to develop their digital content creation skills:
Analyze briefs from real companies and organizations.
Conduct target audience research (desk research and TA interviews).
Identify consumer insights and translate them into key messages and campaign big ideas.
Develop mechanisms to enhance the spreadability of campaigns, both in terms of storytelling and media planning.
Select relevant media platforms and content formats.
Prototype content.
Deliver a final pitch in the form of a short video.
🏢 Requirement for participating companies/organisations
Any company/organizations (startup/scale-up/corporate/incubator/NGO) with at least 10 people working full time in the company.
B2C companies only (meaning, only companies that have consumers (and not business) as customers).
English-language brief and consumer communication (or openness for students to deliver the content in English)
💰 Costs
To help facilitate this challenge a matching fee of €950,- (ex tax) applies (charged by Master Challenge and NOT the university) when matched (this is a flat fee, regardless the number of teams that will be assigned to your challenge).
❗️Please note that Master Challenge nor the university can guarantee high-quality results.
📨 How to apply
You can submit the challenge (in English) directly through the website. Provide a title that summarizes the challenge (e.g. Help us with creating digital content that has the potential to spread organically). Subsequently, elaborate on your challenge. You might want to provide the following:
Briefly explain what your company/product is about
The topic of the challenge - what you would like the students to focus on specifically
Target audience(s) (the students will focus on one TA only, but you can present more)
Objectives (e.g. getting more customers, getting more traffic, building awareness, etc.)
Tone of voice (e.g. formal, informal, friendly, humorous, optimistic, energetic, etc.).
Keywords to use (if applicable),
Core learnings from previous campaigns.
🗓 Planning
September 30: Deadline for submitting your challenge.
October 15 (or earlier): Receiving message if the lecturer approves your challenge.
November 9-November 13: Matching phase
Around November 24: Receiving and answering questions from teams.
January 25: You will receive the Pitch Videos of the teams.
No later than February 2: Share feedback per team with the lecturer and select a winning team.
Internships (optional)
The Digital Content course offers a unique opportunity for companies to get to know our students better and assess their abilities, skills, and talents at an early stage. By aligning with the course, you have the chance to observe the outcomes of the students' intensive 8-week work on a brief provided by your organization. This can serve you as an initial screening process and assessment center, allowing you to gauge the potential fit between the students, role, and your organization.
More information will be provided to the interested organizations.
Questions? Want to discuss your challenge before submitting one? Feel free to schedule a call 👉 here.
How to submit your challenge ranking
To submit a challenge rating, go to your team page and click "Submit Challenge Ranking".
Please note that only one team member should submit the ranking (otherwise you might overwrite each others ranking).
Once you added the challenges of your preference in you ranking and added a motivation, make sure to click "Submit ranking". You can always edit your ranking, until this ranking phase is closed.