Let talented Master Psychology students help you apply brain and cognition knowledge in a practically relevant and beneficial way (e.g. influencing/nudging customers).
Whether you want to influence new customers, nudge a group of people or want to understand why people make specific choices, our students can help you out by applying relevant brain and cognition knowledge to reach your goal.
Based on data-collection in the field, as well as insights from scientific research, students will develop and test an idea (prototype) in order to give you new insights and recommendations.
✅ Key features of the challenge
Students per team: 3-4 students
Two rounds: October 27-November 21 AND November 24-December 18
Course: Real World Case Studies in Brain and Cognition
Program: Master Psychology: Brain & Cognition in Society
No. of hours spent per team: 500 hours
Deliverables: To-the-point report and a presentation. Extra deliverables: prototypes/beta-products and materials that make the findings accessible to a broad audience (blogs/vlogs, white papers, brochures, websites, opinion article(s), social media posts, etc).
Student profile: They can set up (applied) experiments, perform sophisticated statistical analyses and report back in a very accessible way.
Company time investment: Your time involvement is 8-12 hours in total (e.g., (bi-)weekly (short) meetings, interviews, final presentation, etc.).
Matching fee (only when matched to one or more teams):
For companies: €1600,- (ex tax)
For non-profit/governmental organizations and NGO's: €800,- (ex tax)
📑 Challenge Examples
Below are a few examples of projects from previous years:
How can we optimize our advertisement, marketing and sales campaigns using psychological, cognitive and brain knowledge (Neurensics)?
How can you create support in your company for sustainable driving behaviour?
Should we minimize or maximize cognitive differences within teams to get better work output (BrainsFirst)?
How to increase engagement and participation in skill development for young professionals during the early years of their careers?
How to achieve structural, positive behavioral change of potential residents of new homes by offering them a sustainable, affordable alternative?
Also read this blog post to get a good impression of what these students are capable of.
🏢 Requirement for participating companies
Any company/organization from any industry can apply.
💰 Costs
For companies: €1600,- (ex tax)
For non-profit/governmental organizations and NGO's: €800,- (ex tax)
This fee is used to organize this challenge, to better guide the students, and to cover the costs needed to solve your challenge.
❗️You will only be charged when we are able to match you to a team.
📨 How to apply
You can submit the challenge directly through the website. Provide a title that summarises the challenge. Subsequently, briefly elaborate on your challenge. See link for a template you could use: https://link.masterchallenge.me/challenge-template or use the challenge generator: https://masterchallenge.me/challenge-generator
🗓 Planning
October 24: Deadline for submitting your challenge
October 24 (or sooner): Receiving message if your challenges is approved by the lecturer
You can indicate whether you want to join round 1 (Oct 27-Nov 21) or round 2 (Nov 24-Dec 18).
Round 1
Oct 27 (morning): Teams rank the challenges including a brief motivation why they want to solve this challenge. The companies receive an overview of the teams that have chosen their challenge.
Oct 27 (afternoon): The companies rank the teams that want to solve their challenge.
Oct 27 (afternoon): Our matching algorithm will create perfect matches. Matches are shared with the teams and companies.
Oct 28: Kick-off meeting with the teams
Nov 21: Final presentations in time slots of 20 minutes (after you are matched to a team, we will schedule the time slots).
Round 2
Nov 24 (morning): Teams rank the challenges including a brief motivation why they want to solve this challenge. The companies receive an overview of the teams that have chosen their challenge.
Nov 24 (afternoon): The companies rank the teams that want to solve their challenge.
Nov 24 (afternoon): Our matching algorithm will create perfect matches. Matches are shared with the teams and companies.
Nov 25: Kick-off meeting with the teams
Dec 18: Final presentations in time slots of 20 minutes (after you are matched to a team, we will schedule the time slots).
Questions? Want to discuss your challenge before submitting one? Feel free to schedule a call 👉 here.
We're happy to have you on board 👋
Make sure to completely finish your registration. Incomplete profiles will not be taken into account.
This will happen next 👇
We will use your input to form well-balanced teams. We will notify you about your team (please note: don't change the team composition).
Once you are assigned to a team, get together to discuss which challenges you want to work on and why, and submit this selection (please note that only one team member should submit this ranking). Deadline is Monday 12pm.
Subsequently, the participating organizations will rank the teams that want to work on their challenge on Monday afternoon.
Finally, our platform will generate and share the team-challenge matches on Monday (end of the day).
Once you're matched to a challenge, schedule a kick-off meeting with the company representative on Tuesday asap. (☝️Feel free to use this template)
Questions? Use the chat (bottom right).