You have secured a work placement in the marketing department of an organisation. At present, you are working with the digital marketing team. As part of your induction, they have asked that you plan and design a digital marketing campaign for the launch of a new product or service of your choice.
✅ Key features van de challenge
Students: MBO level 4+, International Marketing & Communications Specialist
Student year: 1st year’s
Amount of studenten per team: 4 => 7 groups (28 students in a class)
Time investment by students: 2 x 9 weeks, 3 hour contact teaching per week + homework. Period 4 (5-5 tm 27-6 2025) will cover the execution part of a digital campaign.
Duration: Period 3 will be spent on theoretical part, in the period 4 the students will get busy with developing, testing and executing a digital marketing campaign. Kick-off (approx. 1.5 hours), final presentation (approx. 1.5-2 hours), mid-term evaluation / testing concepts for running the campaign (max 1.5) + ad hoc consultations with the group as needed (by email / video call)
Support: teacher teaching the course + per assignment/group 1 contact person from the company
Deliverables: a content plan with 3 initial social media posts, design for a leaflet / flyer, short promo video for product / service (an entrepreneur willing to participate may choose 1 of this list)
Time investment company: Kick-off (approx. 1.5 hours), final presentation (approx. 1.5-2 hours), mid-term evaluation / testing concepts for running the campaign (max 1.5) + ad hoc consultation with the group as needed (by email / video call)Taal opleiding:English (BTEC Units)
Location: Amstelveen
Languages: English
Students undertake some research into new products or services of their interest. Once they have made a choice, they will need to plan and design a realistic digital marketing campaign that meets the objectives with such elements as, including, but not limited to: an online marketing plan, a content calendar with a number of initial posts, a short promo video about the company, their new service or product. For this they may use Canva, CapCut or InShot and the basic skills of Adobe suite which they have learned during the Minor Digital Skills. Develop and test a digital marketing campaign. Review the development and effectiveness of a digital marketing campaign.
📑 Challenge voorbeelden
Company X wants a content calendar for a product / service with a minimum or 3 elaborate initial posts (customized in terms of format per platform)
Company X wants a design of a print / digital leaflet or flyer for a product / service
Company X wants a promo video about a product / service
📑 Criteria Bedrijf / opdracht
Company is about to or has just launched a new product/service. Size of a company – from 1 employer.
🗓 Planning:
Execution phase in period 4 (5-5 tm 27-6 2025)
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