Entrepreneurship & Retail Management students create enhanced brand strategies for businesses ranging from startups to large enterprises. In just 10 weeks, they assess the current landscape and leverage Design Thinking and SCRUM to deliver a strategy that bring the brand to life.
✅ Key features of the challenge
Students per team: 4-6
Course: NHL Stenden University of Applied Sciences, Entrepreneurship & Retail Management
Programme: Minor Branding. Branding | NHL Stenden
Level: Bachelor, 3rd or 4th year students
Project groups: Multi-disciplinary, international (at least 1 Dutch speaking student)
No. of hours spent per team: 420 hours.
Deliverables: A feasible, practical, and tested solution to the Branding challenge.
Company time investment: Your time involvement is 1-2 hours per week (e.g., kick-off meeting, (bi-)weekly reviews, and a final delivery).
📑 Challenge Examples
Below you can find examples that students have worked on:
Brandbooks
Creating one new brand for two merging companies
House styles
Branding an area or town
Communication
Company start-ups
Digital communication (websites and socials)
🏢 Company requirements
Any company/organisation (startup/scale-up/corporate/incubator/NGO/B2c/B2b) with at least two founders/employees working full time in the company. Preferably located in the Northern parts of the Netherlands. Able to be available for weekly contact with the student group.
📨 How to apply
You can submit the challenge directly through the website. Provide a summary of the challenge. Subsequently, briefly elaborate on your challenge (max. 150 words).
🗓 Planning
Deadline for submitting your challenge: 24 August 2026
Contact with coordinator: 24- 28 August
Starts: 31 August
Delivery: The end of October